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PRODUCT CATALOGUE FEATURES AND SHOPPING EXPERIENCE - 100% DYNAMIC
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Feature Set
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Description
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Get Shoppers There FAST!
Virtual Salesman
Virtual Advisor
Product Configurator
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The real time shopping experience on your store is designed for super easy navigation with a minimum number of clicks
Using the comparison module and inherent easy navigation structure, visitors locate desired products quickly and comfortably. You can easily add comprehensive product details with audio, video and customer reviews. Customer Reviews get you better listings on Google organically - meaning you do not have to pay for those clicks, which eventually get to page one of Google.
The Virtual Sales Person or Virtual Advisor module enables visitors to compare between products. A no-brainer to have shoppers buy on the spot. In-depth product specifications people need to feel comfortable making intelligent buying decisions.
Comprehensive Store Manager easy to learn and use programming you create and control to modify and post content for each category. Most comparison modules on the market are not user friendly such as ours and you have to constantly pay programming fees to modify content.
Mindware technology is designed to save you money every step of the way by eliminating the need to know code, computer languages or complicated editing routines.
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Sales Price vs. MSRP
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Enter the minimum and maximum price of each product in their respective category. The software automatically breaks down every product pricing scheme into 5 ranges, through which the user is able to indicate their budget range for the intended purchase. Only products that fit under the specified budget range in the respective category will be displayed.
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Virtual Sales Person
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Provides you with the facility to easily create unlimited questions and unlimited corresponding answer options depending on the shopper's product and budget range.
The Virtual Sales Person | Advisor logic works in the same way a person in a real brick and mortar store would ask questions of a visitor.
This helps shoppers determine their ideal product and price point instantly and enables the advisor module to display all the products that fit under the requirements of the visitor.
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When no Product is Found... |
The Virtual Sales Person | Advisor suggests products related to a visitor's needs
related to a visitor's needs
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When no products fit under the parameters the visitor entered...
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The Virtual Sales Person | Advisor software suggests other products
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which are close to the product required by the visitor
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Featured Products Display |
This feature toggles on and off as do other parts of your store
You may easily choose products to be featured and they can rotate to give the store an air of newness... keeping shoppers interested in what is happening
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Displays the product image
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Displays the product specifications
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Allows for hyperlinks to audio or video presentations
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The retail price (with a strike-through or slash)
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The actual sale price
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And of course the add to cart button
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Choosing the add to cart button leads to the product details page
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The shopper can then purchase the desired item right there and then!
The Featured Products module may be placed on the left or the right navigation or panels and you can also arrange the display order with reference to the other modules in the panels.
This is called a Parent | Child relationship and makes for targeted marketing, and sales to the visitor based on their specific areas of interest. Why show me automobile tires when I am looking for special deals on batteries?
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Best Sellers
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The Best Sellers module is also database driven and may be set to display the actual best selling products of your store.
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The top three best selling items are displayed within the module
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You see the corresponding product image and short description
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The short description for the product
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The actual retail price - MSRP - (shown with a strike-through or 'slashed')
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Your actual sale price
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The add to cart button
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Choosing the cart button leads you to the complete product details page
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The shopper can then make a purchase from there
To Manipulate Sales Figures
You decide which specific products to show as a 'best seller' on the store
Example...
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Product A, B and C sold 1000, 800 and 750 pieces respectively
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These are the real time and actual best sellers on your store
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Hence these three products / items show up in the bestseller module
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This happens automatically
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However you might want to clear out of or promote product D for example
Manipulate products to display in the bestseller module...
- Assign a value of 1200 for D
- Choose a value much higher than the actual best selling item shows
- This will not interfere with the actual sales figures in the database
- Now the value assigned to D by you shows up as if it sold that many pieces
- The manipulated figure causes product D to show up first on the live store
- Meaning that it will be the first product in the bestseller module!
- This is ideal for products you want to move quickly
The module searches through the store data and order history, it tracks the items that actually sell the most and displays the top three items found as the Best Sellers in the live store display.
The Best Sellers Module May be Used to:
- Display the best sellers within the entire store
- It may be category specific (Parent | Child relationality)
- Thus displaying best sellers for individual categories
- This happens on the respective category or sub category page in the store
Virtually Intelligence Programming enhances your shopper's experience that learns from the visitor and gives them what they are precisely interested in seeing!
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Most Viewed Products
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This Module is Also Database Driven:
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Displays the actual Most Viewed Products | Items of your store
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The module crawls the database and order history
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It tracks the Most Viewed Products | Items
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It then displays the top three actual Most Viewed Products | Items
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This is seen within the module on your live store
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This module can be for the Most Viewed Products | Items for the store
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Or it can be category specific
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It can display Most Viewed Products | Items for the individual categories
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This then shows up on the respective category pages
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The visitor experiences an enhanced comfort level navigating within the site
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They arrive at categories and Most Viewed Products | Items of their choosing
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They can decide on items they need from the category they chose
The Top Three Most Viewed Products | Items Display Within the Module
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Displays the product image
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Displays the product specifications
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Allows for hyperlinks to audio or video presentations
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The retail price (with a strike-through or slash)
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The actual sale price
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And of course the add to cart button
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Choosing the add to cart button leads to the product details page
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The shopper can then purchase the desired item right there and then!
You can also manipulate the values and define the products to be shown in the Most viewed panel.
To Manipulate Most Viewed Products | Items to Display on the Store
- Assign a value of 1200 for D
- Choose a value much higher than the actual most viewed item shows
- This will not interfere with the actual sales figures in the database
- Now the value assigned to D by you shows up as if it sold that many pieces
- The manipulated figure causes product D to show up first on the live store
- Meaning that it will be the first product in the Most Viewed Products | Items
- This is ideal for products you want to move quickly
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Shopping Cart Status Display
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This module shows the total number of products present in the shopping cart in real time, along with the total cost of all these products.
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News and Press Releases
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News and PR Module
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This is a dynamic news panel
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It scrolls and loops news items
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You may post and display unlimited news clippings
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Ideal for public relations press release communication
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May be used for announcements
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Special offers
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New product releases
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Special product or service promotions
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Company pertinent news stories
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Staff promotions
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New staff members joining the firm and much more...
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Information is inserted through the control panel
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They are displayed as they rotate and loop on the site's pages
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Recently Viewed Products
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This module is driven intuitively by each user's particular activity and is relative to their preferences, actually learning from the visitor's navigation habits.
For example...
- Shopper A visits your site
- They browse through 20 products
- The last 10 products browsed through will be retained and displayed
- The "My Recently Viewed Products" module shows the items browsed
- This is visitor specific
- Even 1000 or more simultaneous visitors to the site will see this
- Their respective recently viewed products will be recorded individually
- Item codes and prices of are displayed in this panel
- This module is a quick listing of all the visitor's recently viewed products
- This eliminates confusion and promotes quick retrieval
- Items desired for immediate purchase or re-review show up seamlessly
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Dynamic User Modules
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The Administrator or Webmaster may Also...
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Define and generate other dynamic modules
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Such as seasonal promotional offerings
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Specials
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Advertisements of special interest
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To access other important information
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You can place the desired modules wherever required
You Determine the Left and Right Navigation Placement Easily
See This Example:
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You want to display a 100% guarantee image
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You want it under the left navigation
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You want to have it link to the guarantee statement page
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It can be easily done by just defining the name of the new module
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Insert (upload) the image
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Specifying an internal or an external URL
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Module or store pages may open on the same window or in a new one
This is totally under your control... You choose the placement for this module either in the right or left navigation panel
You may also arrange the order and placement of other modules in the respective navigation panel.
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Product Comparisons
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Virtual Sales Person | Advisor
First Comparison Level
Basic Parameters
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Price
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Brand
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Item Type
Second Comparison Level
Comprehensive Comparison Parameters
- Compare between products
- You may configure the advisor to include all product specifications
- For example, product test results...
- The second level of comparison has facilities for merchants
- Such as unlimited comparison parameters
- Further sub parameters
- You create a high comfort level providing shoppers with all they need
- You enhance the shopping experience
- Shoppers can call up specs and all data they needed decide on the spot
- Intelligent software and product displays reduce the shopper's doubts
- Eliminate buyer remorse
- Diminishing shopping cart abandonment
Shopping Cart Abandonment
Author: Kevin Gold
Published: Tuesday, April 19, 2005
What is “shopping cart abandonment”?
Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let’s review what it is and why it is important to know.
Why is it important to know?
Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers.
Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing!
These percentages identify an enormous improvement opportunity for online businesses...
...Know These Top Reasons for Shopping Cart Abandonment
This example is filled with some of the top reasons why visitors to your website may abandon their shopping carts.
A recent study by Vividence Corporation, a Customer Experience Management company, reported the most significant reasons for Internet shopping cart abandonment are:
- High shipping prices or long delivery times - you control these factors
- Comparison shopping and browsing - meaning they leave your site...
- Shoppers leaving to compare at other sites and are lost to you
- Changed Mind (Comparison Module helps to avoid this!)
- Total cost of items is too high (Comparison Module helps to avoid this!)
- Checkout process is too long (not at DynaShoppe stores!)
- Checkout requires too much personal information (not at DynaShoppe stores!)
- Site requires registration before purchase (not at DynaShoppe stores!)
- Site is unstable or unreliable (not at DynaShoppe stores!)
- Checkout process is confusing (not at DynaShoppe stores!)
http://content.websitegear.com/article/shopping_cart_abandonment.htm
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Product Detail Pages
Thumbnails
High Resolution Images
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Display up to four different high resolution images of the same product to enable the buyer to examine the product in detail.
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Also Included...
360 Degree Product Spinner
Unlimited Product Images
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This is a fully dynamic display feature - no programming knowledge required and no more unnecessary design and development expenses, or in house teams. Just upload images in the administrative panel and the software will intuitively configure it to display a 360 degree rotational display of the product and the images will correspond to the correct product and the proper view of it.
This is the next best thing to holding the product in your hand or being inside of it, in the case of an automobile or real estate properties.
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Product Reviews
Customer Rating Graphs
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Add review
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Modify reviews
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Activate reviews functions
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Customize the review and product rating form on your site
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Visitors will insert their reviews and ratings
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Only when you activate it, will it display on your live site
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You can also modify visitor reviews before activating them
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Reviews appear in graphical format on every product detail page
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You get the ability to view all the individual and detailed reviews
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You can also review product ratings
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Download PDF Documents
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Insert a downloadable PDF document for your buyers. This may be the user manual, installing instructions or product information documents. Insert up to 4 documents per product.
When a sale occurs, an auto account is created for every customer, which offers order history, order tracking, support and other features.
All the respective documents for the product bought by the customer are automatically dumped into his account and are available for him to view or download. He can jut log into his account and all the information required by him related to the product will be online and he will be able to view it directly instead of reverting back to you all the time.
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Product Promotional Videos
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To display promotional sales video for products:
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Upload one video file for every desired product
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Product promotional video
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Training or demonstration on the use of the product
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Videos may also include operating instructions (from the manufacturer)
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Audio Sales Pitches
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Upload one audio file for every product. This could be a product promotional file or a voice demonstration on the use of the product.
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Multi-Parenting
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Every product in your store can issue from multiple 'parents' directories, meaning that they can come from or belong to 2 or more different categories.
Easy to use "Copy" and "Move" functions enable this functionality.
Copy functions create a copy of the product in another category while retaining the same item in the first category.
Move function deletes the product from where it is being copied and moves it to any other specified category.
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CROSS SELLING ON ITEM PAGES
Instant Price Update
Able to Check Box to Order
All Items Checked Flow to Cart
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This function allows you to post related products and other accessories that work well with any product
These are displayed on the product detail page along with the main item the accessory relates to. A visitor can select the accessories along with the main product and the DynaShoppe's auto cart update automatically calculates and shows the total cost dollar amount for the main product and the corresponding accessories.
The main product and the selected accessories migrate into the shopping cart by choosing the add to cart button.
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INTELLIGENT TECHNOLOGY
Virtual Sales Person Module
Advanced Search Function
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Comprehensive database driven search engine which works as follows...
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Select Category
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Answer a questions such as...
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Your budget range
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The product type
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The manufacturer
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Products that fit the desired range are displayed
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The format is easy to view and compare
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There are two levels of comparison
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You may also configure links to 360 degree views
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More high resolution images for enhanced views
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Customer reviews and more...
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| My Account
My Order history
My Order tracking
My Support panel
My Document library
My Interests
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A password protected account is dynamically generated for every customer of your store as soon as their payment is processed. Shoppers need NOT register to shop on your DynaShoppe store...
My Account Enables the Following Functions:
01. My Order History - Displays entire shopper's order history + related details
02. My Wish-List - Displays products added to the wish-list or Wedding Registry
03. My Order Tracking - Able to track an order and its shipping status
04. My Support Panel - Shoppers can send online support requests
05. My Document Library - All documents pertaining to the purchased products are automatically saved in each shopper's account. This enables the customer to view them through their account login directly. These documents may be:
06. My Interests - This module allows the shopper to define their unique personal interests by different categories for...
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Customized newsletters
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Product launches
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Promotions
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Wish-List | Wedding Registry
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Enables visitors to add any product to their wish list and save product information for future use.
Visitors are able to can access these items through his password secured account on your store. This feature has been shown to increase sales considerably, and is a strong motivating factor for visitors to return to a book marked Site in the future to complete their purchases of desired items.
Wish-List and the Wedding Registry enable visitors to save time spent evaluating purchases that need to be finalized at a later date for any number of reasons...
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Send to Friend (email)
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Products can be sent with all the related details to any email address directly from the eStore.
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Manage Discounts
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Discounts may be added dynamically (meaning you do it with no need to pay programming fees or other costs):
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